{"product_id":"turn-your-beliefs-into-money","title":"Turn Your Beliefs Into Money","description":"\u003cp\u003eClients don't buy what you do; they buy why you do it. Communicating this message to clients is much deeper than an elevator pitch or unique value proposition. This session covers the six components of a world-class opportunity statement: What you believe, why you believe it, how you help, how you do it differently, who you've done it for and finally asking for the business. Learn how to develop a clear opportunity filter for your ideal client so you can know in the first 15 seconds instead of chasing for 15 months.\u003c\/p\u003e","brand":"MDRT Store","offers":[{"title":"Video (MP4)","offer_id":39698771869773,"sku":"DM1919","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/1419\/6557\/products\/7154.jpg?v=1656609250","url":"https:\/\/checkout.mdrt.org\/products\/turn-your-beliefs-into-money","provider":"MDRT Store","version":"1.0","type":"link"}